Social Networking for REALTORS®

The real estate market is constantly changing. As practitioners we are constantly looking at what we are doing, what the market is doing, and what our clients are doing. For those of us paying attention - we're seeing a huge shift in communication, especially as it relates to clients (or potential clients) "checking us out" before the contact us and ask us to represent them in the sale or purchase of real estate.

Social networking activities are quickly becoming the tool of choice as our clients and potential clients watch and learn about who they may decide to work with. That said, we as practitioners must look at how to present a true representation of who we are and what we do - online. We don't always know who is watching. We don't always know where the information we put out ends up.

All of you who know me know that I'm an educator at heart. I love teaching, and love the learning that comes along with the teaching. My most recent project has been the development and delivery of the Technology series - provided exclusively at the Austin Board of REALTORS®. The courses have been very well received - illustrated by the evaluation data. This data is used to help the Austin board, as well as boards across the state and country, choose courses and instructors, so this data is extremely important to me.

Are you an agent wanting to know more about this new world of social media - and what it means to your business? Join us for the next series - scheduled for October. I'll look forward to seeing you there!